AB on the WEB: a new website… or 5!
New strategic tools are now available to dialog with our markets. Starting with the new AB website with 5 portals arranged by topic.
A very important evolution in AB’s business and marketing communications, thanks to an innovative approach based on greater content customization aimed at specific targets. Web users prefer direct and concrete relationships to satisfy their needs and expectations. This concept inspired a project for the complete renovation of web content and style introducing AB’s new website featuring the following 5 portals: Corporate (AB corporate topics) and the main 4 industrial applications – Natural Gas, Biogas, Special Gas, and Greenhouse.